Update: After Gwen Stefani's Twitter-exploding appearance at the Billboard Music Awards last night, interest in her Urban Decay makeup line has skyrocketed. The bad news is the collection was limited-edition, which with Urban Decay usually means it will sell out in a hot second. The good news is you can still get your paws on the pieces (yes, even those lipsticks) — if you know where to look. Click through our slideshow for all the info you need to snap up the remaining stock. Maybe all those nude colors in the collection were Gwen's way of foreshadowing her cosmetics chameleon act.
This article was originally published on January 7, 2016.
Gwen Stefani just can't keep out of the spotlight. In addition to dominating the entertainment-news headlines with her budding romance with Blake Shelton, the "Used to Love You" singer is taking the makeup world by storm...again. Hot on the heels of her exclusive eyeshadow palette for Urban Decay, Stefani has dropped an entire makeup collection with the brand. Featuring a blush palette, brow kit, lip pencils, and — what we're freaking out about the most — a full lipstick lineup, the launches are all quintessentially Gwen.
The brand just sent out a digital mailer to Urban Decay subscribers that offers a sneak peek at the collection and mentions a January 12 launch date. However, when we hit the site this morning, the collection appears to be on sale now, no waiting list required. So check out the highlights on the following slides, and then get thee to UD before it sells out. Which, judging by Stefani and Urban Decay's combined fan base, will probably be, like, tomorrow.
The eyeshadow palette that started it all.
Urban Decay x Gwen Stefani Eyeshadow Palette, $58, available at Urban Decay.
The brand's mini brow kit, featuring the UD x Gwen Stefani packaging. The shades are curated for dark blondes and light brunettes. (So Gwen, pre-platinum.)
Urban Decay x Gwen Stefani Brow Box, $30, available at Urban Decay.
The blush kit is packed with six brand-new Afterglow shades — each named for a Gwen-related place, name, or song — housed in glam-punk white and gold packaging.
Urban Decay x Gwen Stefani Blush Palette, $45, available at Urban Decay.
Six 24/7 Glide-On Lip Pencils, in six new shades of red, pink, and nude.
Urban Decay x Gwen Stefani 24/7 Glide-On Lip Pencils, $20 each, available at Urban Decay.
And now, for our favorite part: the lipsticks. When you think of Gwen Stefani, the first image that comes to mind is probably one of platinum hair, dark brows, and a killer red pout. The woman loves her some crimson. So, obviously, her eight-piece lipstick line — featuring all new shades — is dominated by shades of red. To us, this is iconic Gwen — an in-your-face, but still glam, bright-cherry matte.
The matte in this line is actually a new formula for UD, called Mega Matte — "a super-intense matte that lays down a lot of color in one coat."
Urban Decay x Gwen Stefani Lipstick in 714, $20, sold out but will be reincarnated in the Urban Decay Vice Lipstick collection in June.
A punched-up cream lipstick in a pinky-red hue.
Urban Decay x Gwen Stefani Lipstick in Wonderland, $20, sold out but will be reincarnated in the Urban Decay Vice Lipstick collection in June.
A satiny, cream red that has, "Sorry, I'm not home right now, I'm walking into spiderwebs, so leave a message and I'll call you back" stuck in our heads. And now it's in yours.
Urban Decay x Gwen Stefani Lipstick in Spiderweb, $20, sold out but will be reincarnated in the Urban Decay Vice Lipstick collection in June.
You guessed it — another red. We're calling this one "moody Gwen," and, uh-huh, this is our shit.
Urban Decay x Gwen Stefani Lipstick in Rock Steady, $20, sold out but will be reincarnated in the Urban Decay Vice Lipstick collection in June.
A creamy deep-fuchsia that we kind of wish Gwen would adopt into her usual lipstick repertoire.
Urban Decay x Gwen Stefani Lipstick in Firebird, $20, sold out but will be reincarnated in the Urban Decay Vice Lipstick collection in June.
And finally, a sheer, neutral rose that's synched up with Gwen's current nude-lipstick preference.
Urban Decay x Gwen Stefani Lipstick in Ex-Girlfriend, $20, sold out but will be reincarnated in the Urban Decay Vice Lipstick collection in June.
Straying from the pattern, this is a sheer, super-bright pink.
Urban Decay x Gwen Stefani Lipstick in Phone Call, $20, available at Urban Decay.
A blue-based berry in a sheer finish, this one reminds us of a Popsicle-stained pout.
Urban Decay x Gwen Stefani Lipstick in Plaid, $20, sold out. Wah.
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