When Kylie Jenner spent a whopping $1,200 at Sephora in June, the reactions were mixed. Some viewed it as the ultimate 1% indulgence, while others could relate, saying they've dropped similar amounts in massive makeup hauls. But, big spending aside, everyone shops the store differently, and being a fly on the wall for the experience is a beauty voyeur's dream.
So, when we heard model Hailey Baldwin would be shopping at the new Michigan Avenue Sephora store in Chicago, we jumped at the opportunity to tag along. She walked us through the aisles, opening jars and swiping on different formulas. When it was all over, she rang up a very similar charge to her Snapchat buddy Jenner. (Including over $300 in lip products alone.) “I don’t know what girl or guy doesn’t love Sephora!” Baldwin exclaimed as she teetered through the store in knee-high yellow heels. We don't either, Hailey.
For Baldwin's full shopping list, as well as her thoughts on some standout products, check out the slides ahead.
Baldwin started with skin care, explaining that she's always aiming for a "glowy, fresh, and dewy" look that begins with the right foundation.
“I like that this [cream] is exfoliating, but also gentle," she says. "It feels really lightweight, too. I’m always on the market for good moisturizers, so I’m excited to try this one.”
Sunday Riley Tidal Brightening Enzyme Water Cream, $65, available at Sephora.
“I’m really big on skin care and masks. This is a two-in-one mask and cleanser that even removes makeup. I like anything with a foaming formula because it makes my skin feel really soft," Baldwin says.
Origins By All Greens Foaming Deep Cleansing Mask, $36, available at Sephora.
A deep-cleansing mask is also essential for Baldwin. “Part of our work is constantly having your face touched and [putting] makeup on, and it’s kind of nice to be bare when you have a day off," she says.
Origins GinZing Peel-Off Mask to Refine and Refresh, $26, available at Sephora.
You better believe the model starts every day with sunscreen — especially when she's vacationing somewhere tropical.
Tarte Tarteguard 30 Sunscreen Lotion Broad Spectrum SPF 30, $32, available at Sephora.
She finished her skin-care spree with this hydrating oil from Ren.
Ren Vita Mineral Omega 3 Optimum Skin Oil, $45, available at Sephora.
Baldwin then moved on to tools, which are essential to her makeup routine. “I’m going to use this brush for highlighting," she says. "It blends really well and isn’t streaky. It’s super-soft, too.”
Sephora Collection Pro Featherweight Fan Brush #92, $36, available at Sephora.
She picked up a few more items to round out her tool collection.
Sephora Collection Pro Featherweight Blending Brush #93, $30, available at Sephora.
Sephora Collection Pro Precision Concealer Brush #45, $21, available at Sephora.
Sephora Collection Pro Precision Blush Brush #73, $32, available at Sephora.
Sephora Collection Show Curl XL Lash Curler for Round Eyes in Onyx, $17, available at Sephora.
Sephora Collection Ultimate 5-in-1 Sharpener, $14, available at Sephora.
Finally, time for makeup. Baldwin began with the basics, picking up this coconut primer. “I personally like coconut oil a lot. I think it’s very multipurpose; anything that’s multipurpose, I like," she says.
Marc Jacobs Beauty Under(cover) Perfecting Coconut Face Primer, $44, available at Sephora.
She opted for a sheer powder foundation as her base.
Sephora Collection Matte Perfection Powder Foundation in 26 Neutral Sand, $20, available at Sephora.
She picked up this concealer for more targeted correcting.
Becca Ultimate Coverage Concealing Crème in Tahini, $32, available at Sephora.
“I am ALL about highlighters!" Baldwin exclaims. "This [kit] has four different powder highlighters — and you can either layer them together or wear [them] alone. The Sun Dipped palette has some good pinks mixed in that really make your cheekbones pop.”
Anastasia Beverly Hills Glow Kit in Sun Dipped, $40, available at Sephora.
She also grabbed this cult-favorite glow-getter, which happens to also be a favorite of Kylie Jenner's (and just about everyone else).
Becca Shimmering Skin Perfector in Champagne Pop, $41, available at Sephora.
A model can never have too many highlighters, right? This tawny shade rounds out her collection.
Sephora Collection Colorful Face Powders (Blush, Bronze, Highlight, & Contour) in So Euphoric, $14, available at Sephora.
Baldwin loves this flushed cheek stain, saying that she also taps some on her eyelids for a subtle glow.
Tarte Cheek Stain in Glisten, $30, available at Sephora.
She grabbed two other creamy cheek formulas, including this golden nude...
Becca Beach Tint Summer Soufflé in Fig/Opal, $27, available at Sephora.
...and this bright coral.
Becca Beach Tint Summer Soufflé in Guava/Moonstone, $27, available at Sephora.
Baldwin is known for her full, luscious lips — and now we know just how much she invests in them. During this spree, she dropped over $300 on lip products alone, including this popular nude from Kat Von D.
"This is the perfect nude shade, and I know it’s always sold out at Sephora. Luckily, I’m the first shopper at Sephora Michigan Avenue, so I am definitely adding this to my bag!" she says.
Kat Von D Everlasting Liquid Lipstick in Bow N Arrow, $20, available at Sephora.
“Most of the time, [my lip color] is based on my outfit and what I’m feeling that day," says Baldwin.
Kat Von D Everlasting Liquid Lipstick in Exorcism, $20, available at Sephora.
Baldwin says that she tends to opt for more neutral colors, like this one.
NARS Velvet Matte Lip Pencil in Bahama, $26, available at Sephora.
But she also likes to keep a bolder color in her bag for when she goes out.
NARS Velvet Matte Lip Pencil in Red Square, $26, available at Sephora.
“I definitely move into darker lips [for fall], and a nude face," she says as she picks up this rich burgundy. "Maybe no makeup, but with just a lip."
NARS Velvet Matte Lip Pencil in Damned, $26, available at Sephora.
This soft red falls somewhere in-between.
NARS Velvet Matte Lip Pencil in Dolce Vita, $26, available at Sephora.
"I always have a lip balm of some sort with me," says Baldwin. And judging by her cart, it's almost always Dior. She picked up almost every iteration on this trip...
Dior Addict Lip Glow Pomade, $33, available at Sephora.
...including this stick formula.
Dior Addict Lip Glow, $33, available at Sephora.
She also grabbed the accompanying liner to layer under it.
Dior Addict Lip Glow Liner, $32, available at Sephora.
She tossed in this classic cream...
Dior Crème de Rose Smoothing Plumping Lip Balm, $30, available at Sephora.
...and rounded out the collection with this pinkish-nude plumping gloss.
Dior Addict Lip Maximizer High Volume Lip Plumper, $33, available at Sephora.
Baldwin likes coconut on her face and body. (And yes, this is a cream specifically for your behind.)
"I love this packaging, and it smells amazing. It’s like I’m on the beach. Plus, I’m obsessed with anything that has coconut oil," she says.
Sol de Janeiro Brazilian Bum Bum Cream, $45, available at Sephora.
She chose a similarly beachy hair product. “This spray is great — it’s weightless and gives you that chic, beachy-waves look. It doesn’t leave your hair dry or crunchy, and also smells amazing," she says.
Ouai Wave Spray, $26, available at Sephora.
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